SEO Types:
Depending on who you ask, there are 3, maybe 4, types of SEO: On-Site, Off-Site, Technical, and Local. When you do research into each of them it starts to boil down into 2 main categories: On-Site and Offsite.
On-Site SEO:
On-Site SEO are steps you can take on your webpage to increase your rankings with the search engines.
Off-Site SEO:
Off-Site SEO is what happens away from your website to help increase your listings.
| Name: | Description: | Purpose: | Type: |
|---|---|---|---|
| Keywords | Words & phrases in web content that match what is typed in a search bar | Allows search engines to know what a website is about | On-Site |
| Meta Description | The small blurb underneath a website on the search engine results page (SERP) | Provides a brief summary of the website to the user | On-Site |
| Site Speed | How fast a website loads | Ensures quick load time to avoid waiting forever or clicking away | On-Site |
| Mobile Friendly | A website that has been optimized for mobile use | Ensures functionality across all device types | On-Site |
| Backlinks | Links to a website hosted on another website | Boosts a site's authority with search engines | Off-Site |
| Authority | The value assigned by a search engine on relevance to a specific topic or keyword | Ensures quality results to search queries | Both |
| User Experience (UX) | A person's perception of a website's functionality & design | To allow a pleasant user experience | On-Site |
| Security (HTTPS) | Whether a site has an SSL certificate | Protecting visitor's personal information | On-Site |
| Sitemap | A sitemap contains all the pages you want the search engine to know about | Helps search engines crawl and index your pages | On-Site |
| Accessibility | The steps taken to allow users with disabilities or handicaps to interact with a site | Allows ease of use for everyone | On-Site |
