What does SEO mean?
SEO stands for "Search Engine Optimization." SEO is the method of improving a website's visibility online, and showing up higher in the list of results on Google and other search platforms.
Why Is It Important?
A good website has traffic, and there is a science for that. Simply put, you optimize the website for search engines.
Let's say you just finished building a website, you put in long hours to make it informative and helpful, look nice, and be unique. How are people going to find it? You could try word of mouth or make business cards to hand out, but unless they already know the URL, there just aren't that many people who are going to stumble across your website. That's where SEO comes in. Most people find a website by searching for it, using Google, Bing, or other popular search engines.